For those who don’t know, video SEO has always been considered one of the most technically challenging aspects when it comes to increasing rankings, but it’s become much easier as the world of SEO and plugins have evolved. As the digital world moves towards infographics and video presentations, visual content and SEO are melding to dramatically increase website presence, but the latest plugin has given the strategy a major technical boost.
Platform Support
Developed by Yoast, the WordPress plugin supports several video platforms making it much easier for Google to recognise and rank videos. In turn this makes it easier for an SEO agency to optimise client videos for their sites. The different methods of video plugins used across many websites and social media meant that Google could not always identify which pages had videos on them, or how to identify the videos. Available online for a price the plugin certainly assists in making the video SEO technical challenge more of a cinch for those who have found it utterly frustrating.
Plugin and Go
Once you have the plugin uploaded and you’ve embedded a video from a site such as Vimeo, load your SEO optimised URL into the editor’s line and hit update. The plugin does all the work and takes your optimised Metadata turning it into a snippet, which works for your site’s rankings.
The plugin works across several video platforms and is an exceptional tool to use for clients who run primary video sites. Video SEO has moved forward in leaps and bounds and it will continue to evolve with the constantly updated video platforms. Even though it’s still in its infancy, the idea is a fundamental building block for the future of video SEO and video website rankings.
